INTERACTIVE GREENHOUSE APP

Immersive Learning Experience Design

Project Overview

An app designed to allow visitors to easily learn about the different plant species while also offering a game experience.

Created a two-part design solution➔ An app that offers visitors both an interactive learning experience as well as a scavenger hunt augmented reality gaming experience during their time at the greenhouse.

Results

Increased engagement with greenhouse content by combining educational plant information with a gamified experience that encouraged exploration and participation.

Enhanced plant knowledge and learning through interactive trivia that helped users discover facts about plant species, care requirements, and greenhouse collections.

Encouraged greenhouse visitation and repeat interaction by rewarding participation with the opportunity to win a plant, creating a memorable and motivating user experience.

Tools

Qualtrics
Figma

Surveys

The survey results showed that visitors were not getting the most out of their visits to the greenhouse.

Examples of survey responses:

visitors do not understand where to find information about the plants

visitors are overwhelmed by "poor labeling" and "unorganized plant setup"

visitors thought the greenhouse had "poor information managment"

visitors found it "difficult to view labels"

Personas

The survey was used to help the team reframe the problem of the greenhouse by orienting our solution toward:

Plant lovers ➔ people who visit the greenhouse to interact with the plants
Non-plant lovers➔ people who visit the greenhouse without having any interest in plants but would like to have fun
Curious individuals➔ people who neither like or dislike plants but are interested to hear the benefits and significance of the plants

Storyboarding

We started the design process with low-fidelity sketches and storyboarding. Our sketches were based on survey results. This allowed us to identify different scenarios and users' motivations for using our application.

Learning Mode

The learning mode allows users to browse through a plant list, search specific plants, and learn details about the plants in the greenhouse.
Users can view the location of that plant on a map of the greenhouse along with being provided with directions to the locations of the plants.
Users can can view an animated version of the plant to learn fun facts about the plant.

Game Mode

The game mode allows users to participate in trivia questions about the plants found throughout the greenhouse.
Through the game mode, users can also participate in a plant scavanger hunt.
Users can earn virtual seeds from answering trivia questions correctly and can later redeem accumulated virtual seeds for a virtual plant sapling.
Users must correctly answer each trivia question to move on to another trivia question.